We prove ROI from sales signals — or you get your money back.
A one-month challenge using your real sales process and real numbers.
What the ROI Challenge is
A 30-day, hands-on setup that proves signals in your funnel.
We set up signals for your ICP
Start delivering leads you can act on this week
We tune relevance weekly
Based on real outcomes from your sales process
We measure impact on your funnel
Using an ROI model agreed on the first call
30 days. 3 short calls. Your €100 stake refunded if signals do not pay off.
Why GTM without signals is getting irrational
Buyer attention is expensive and shrinking
Most buyers decide before talking to sales
Mass outbound no longer pays off for SMEs
Sending more messages does not fix bad targeting
When every outreach costs real money, guessing who to contact is the most expensive strategy.
The bet
Your commitment
- €100 symbolic stake
- 3 short calls
- Share baseline funnel numbers and allow us to review outcomes (anonymized)
What we do
Setup, delivery, tuning, ROI review
- Signal stack setup for your ICP (sources, triggers, scoring)
- Integration into your workflow (CRM, outbound tool, or CSV)
- Experimentation and tuning based on outcomes
We both put skin in the game
Shared outcome
Downside protected
If signals do not pay off
€100 refunded
Upside: repeatable signal outbound
A month of highly relevant leads — and a scalable sales channel you keep
You keep a signal-based GTM setup you fully control and can run independently
How the Signal ROI Challenge works
A clear, time-boxed process with defined checkpoints and outcomes.
Kickoff & baseline
- •45-minute kickoff call
- •Align on product, ICP, and outbound motion
- •Define baseline metrics and ROI assumptions
Outcome: Shared definition of success and starting point.
Signal setup & first leads
- •Configure signals tailored to your ICP
- •Activate lead delivery
- •First signal-based leads arrive
Outcome: Real leads generated from signals, not theory.
Validation & tuning
- •30-minute review call
- •Assess lead relevance and quality
- •Adjust filters, ICP, and signal logic
Outcome: Signals tuned to what actually matters in your market.
Execution & momentum
- •Continuous signal delivery
- •Ongoing outbound using signal-based leads
- •Iteration via email as needed
Outcome: Enough volume and time to observe real patterns.
Results & ROI review
- •30-minute results call
- •Review funnel metrics and outcomes
- •Calculate expected ROI from signal-based sales
Outcome: A clear business conclusion, not opinions.
Ongoing support throughout the challenge
We stay in touch via email during the entire program to quickly adjust signals and assumptions.
What you keep, regardless of the outcome
Highly targeted leads during the challenge
A concentrated batch of high-intent, ICP-matched leads identified from real signals during the challenge period.
Signal configuration for your ICP
Sources, events, and triggers that actually matter in your market — fully defined and ready to run.
Signal economics for your business
Clear understanding of effort, conversions, and cost compared to your current GTM approach.
This is not lead generation as a service
The goal of the challenge is not to sell you leads — it's to leave you with a system you control.
What we don't do
- We don't sell leads as a recurring service
- We don't lock you into a subscription to "keep results going"
- We don't run a black box you depend on
- We don't replace your GTM team
What you get instead
- A signal-based outbound setup designed for your ICP
- A stack of data sources, triggers, and workflows
- Clear logic you can inspect, modify, or stop
- Full ownership after the challenge
How we decide if the bet is won
The bet is won if signal-based sales return at least 2× the total cost.
What we count
Deals and opportunities generated from signal-based leads
Your real funnel conversion rates
Your average deal size
What we compare against
Cost of the signal-based technology stack for the period
Estimated sales team time spent working signal-based leads
Limited to 10 companies
We intentionally limit this program to a small number of teams so we can work deeply with each case.
No commitment until we confirm fit